In March, we launched Cortex, our podcast metrics platform that uses mature data science practices and technologies to sort out non-human traffic, measure listens from across the mobile and desktop ecosystem, and provide insights that help podcasters make editorial and marketing decisions. In phase 2, we added Engagement and Abandonment data.

Now, we’re releasing Demographic and Geographic data. This information is a bit different than the other data points we give you. We use third party services in combination with our own data to estimate these metrics for your listeners. This data should be viewed as an estimate based on data we have about a subset of your listeners. If we feel that we do not have enough data about your audience to make an estimate, we will not populate that section until we have enough data. We want to be as accurate as possible.

To view this data, login to your account and head to your Stats page. Scan past the listens, source, and engagement data to see these three charts:

  • LISTENER AGE information is designed to give you an idea of the age groups your podcast reaches. Note that we do not provide information for listeners under the age of 18. This data is updated monthly and reflects the previous 30 days.
  • LISTENER GENDER information estimates the proportion of listeners that are male and female. This data is updated monthly and reflects the previous 30 days.
  • AUDIENCE GEOGRAPHY is an estimate of the geographic distribution of your listeners broken down by country. The top five countries of listenership are displayed to the right of the map. This view is a reflection of the past 30 days.

If you see “Demographic Data is Not available for your audiences”, this means that we don’t have a large enough dataset for your audience. When we receive more information, our system will populate the section.

If you have any questions or feedback, please contact our Support team at support@blogtalkradio.com.

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